I’m Kat, born and raised in Belgrade, seasoned with Berlin. I’m a Creative Director with a knack for transforming ideas into captivating designs. With a rich background in editorial, media, and product design, I've led teams to create standout content and innovative digital products. I thrive on blending creativity with strategy to tell compelling stories and craft unforgettable user experiences. Whether it's a striking magazine layout, a dynamic media campaign, or a seamless app design, I'm all about pushing the envelope and delivering excellence. I strive to create experiences that resonate with the brand audience and drive business success.

My academic journey in Interactive Media Design has been the foundation of my design philosophy. It equipped me with a broad understanding of digital media, from visual design principles to interactive technologies.

With half a decade in the field, I've navigated various sectors including machine learning, AI, SaaS, media, boutique branding, crypto, and HORECA. This exposure has given me a rich palette of experiences and an adaptable design approach.

Having worked in multidisciplinary teams, I value collaboration and the diverse perspectives it brings. I'm adept at communicating ideas and working alongside others to achieve common goals. I blend analytical thinking with creative flair, allowing me to approach design challenges from multiple perspectives and come up with innovative solutions.

I specialize in creating user interfaces that are not just visually appealing but also highly functional. My design process is heavily research-driven, focusing on understanding user behaviors, needs, and motivations to create solutions that are both intuitive and innovative.